How to add sponsor ads to your live stream

Two overlays turn a brand deal into real money on stream: an always-on banner that quietly holds the corner all session, and a code callout you fire the second you read the sponsor. Here is exactly how to build both in Kloot — with the real panel and the real overlay, so what you set up is what your viewers see.

6 steps ~6 minBeginner Updated July 2026

You set it up here

It lands here — the real overlay

Manual
LIVE👁 1,248
Sponsored
GamerFuel Energy20% off your first case
NINJA20

What you’ll build

An always-on sponsor banner in your chosen corner, plus a one-tap promo-code callout you fire on cue — both from one deck key each.

Step by step

  1. 1

    Add your Kloot overlay to OBS (once)

    Paste your single Kloot overlay URL into one Browser source in OBS and size it to your canvas. That same source powers your sponsor banner, the code callout, and every other Kloot tool — you never add another browser source.

    Already have Kloot in OBS from another tool? Skip this — the sponsor overlays ride the source you already added.

  2. 2

    Create the sponsor

    Open the Sponsors tool and add a sponsor. Drop in the brand name, upload their logo, and enter the promo code and link text exactly as the deal specifies. This one entry powers both the banner and the callout — you never build them twice.

    Paste the promo code exactly as the brand gave it. It becomes the hero line of the callout, so a typo here is a typo on stream.

  3. 3

    Theme it to the brand

    Pick a look: Dark and Light are safe over any scene, or choose Brand and set the sponsor’s accent color so the overlay reads as part of the deal. Match one accent and Kloot tints the banner and the callout together.

  4. 4

    Place the banner in a corner

    Choose a banner layout (inline pill, logo-left, or stacked card) and pick where it sits with the 9-zone position grid. Bottom-center and the lower corners stay clear of gameplay HUDs; the banner holds that spot all stream.

    Running several sponsors from one corner? They stack and rotate automatically, so you never have to pick a favorite or clutter the screen.

  5. 5

    Keep it FTC-safe

    The “Sponsored” / “Paid partnership” disclosure label is built in and on by default. Leave it on and every placement stays compliant without you thinking about it — you can reword the label to match the brand’s wording.

  6. 6

    Pin two deck keys and fire on cue

    Each sponsor gives you two deck keys: one toggles the always-on banner, the other fires the code callout. Toggle the banner up when the segment starts, then tap the callout the moment you say the brand’s name — it lands center screen, never on a random timer that talks over you.

    Screenshot the callout mid-read. It’s clean proof for the brand that the read happened — which is how you renew and raise the deal.

The sponsor ad types you can run

Every preview below is the real overlay renderer — themed to a brand, fired by hand. Pick the ones each deal needs.

Sponsored
GamerFuel20% off your first case
NINJA20

Always-on banner

Guaranteed impressions — the visibility brands pay a flat fee for.

Energy-drink deal: a clean logo + code strip holds the bottom corner all session, so the brand gets on-screen time every minute you stream.

One deck key toggles it on/off
SponsoredApexGearOfficial peripheral partner

Partner credit banner

Prestige placement — a named partner, no code required.

Hardware partner: “Official peripheral partner” with the logo, in a clean dark theme. It signals the relationship without ever asking for a click.

One deck key toggles it on/off
Paid partnershipNovaVPN
KLOOT
4 extra months freenovavpn.com/live

Code callout (the fire card)

The conversion moment — the promo code as the hero.

VPN affiliate: tap the key the instant you read the brand and a code-forward card slams center screen. This is what earns the redemption and your commission.

One deck key fires it on cue
Sponsored
GamerFuel
NINJA20
Sponsored
DropCrate
STREAM15

Rotating multi-sponsor

Honor several deals from one corner without clutter.

Two sponsors, one spot: they stack and rotate automatically, so you can stack a full slate of deals and never pick a favorite or crowd the screen.

One toggle key per sponsor

Where it lands on your stream

The banner holds whatever corner you choose; the code callout always lands center screen, exactly when you fire it.

Your stream · OBS output
LIVE
Sponsored
GamerFuel20% off
NINJA20
Code callout lands here
Banner: any corner you pick Callout: always center, on your cue

Common mistakes to avoid

  • Firing the code callout before you say the brand’s name — fire it on the read so the code and your voice land together.
  • Turning the disclosure label off. Leave it on; it keeps every placement FTC-compliant with zero effort.
  • Adding a second OBS browser source for the sponsor. One Kloot URL already carries it — a duplicate source just stacks overlays.
  • Placing the banner over the game’s own HUD. Use a lower corner or bottom-center so it never covers minimaps or health bars.

Frequently asked

How do sponsor ads on stream actually make me money?

Two ways. The always-on banner gives a brand guaranteed on-screen time, which is what they pay a flat sponsorship fee for. The one-tap code callout puts the promo code center screen at the exact moment you read it, which drives redemptions and your affiliate commission — and gives you clean proof the read happened.

Do the sponsor ads fire automatically?

No. Kloot is manual-fire by design. You toggle the banner and fire the callout by hand from your deck or phone, so the callout lands exactly when you mention the brand instead of interrupting a clutch moment on a timer.

Can I run more than one sponsor at a time?

Yes. Add as many sponsors as the stream carries. When several share a corner they stack and rotate automatically, so you can honor multiple deals from one clean spot on screen.

Will the sponsor overlay match the brand’s look?

Yes. Choose Dark, Light, or a full Brand theme with the sponsor’s accent color and logo, three banner layouts, and your own font. It reads as part of the partnership, not a generic sticker.

Is the FTC / paid-partnership disclosure handled?

A “Sponsored” label is built in and on by default, so every placement is disclosed. You can reword it to “Paid partnership,” “Sponsor,” or the exact wording a brand requires.

Which plan do I need for sponsor ads?

Sponsor overlays are on the Pro plan ($25/mo), alongside giveaways and custom border uploads. If you only need it for one event, the Event Pass gives you 3 days of full Pro access for $9.

Set up once.
Get paid tonight.

One overlay URL, one deck, every tool. Sponsor overlays are on Pro — or grab an Event Pass for a single deal.

Start free

Free plan · Creator $15/mo · Pro $25/mo · Event Pass $9 for 3 days