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One tap that is both a vote and an entry

Parth6 min read


What is a vote-to-enter giveaway?

A poll with a prize attached, where casting a vote also enters the voter in a linked draw. The poll is the entry window: when it closes, entries close with it, and the streamer runs the draw on the people who voted rather than asking them to do a second thing.

Here is a sequence that happens on streams constantly. Run a poll, get a good turnout, then say "and by the way there is a giveaway, the code is on screen" — and watch a fraction of those same people enter. Nothing went wrong. Asking twice is simply expensive.

Every extra step is a tax

A live audience is doing something else. They are playing a game, cooking, half-listening, catching the stream on a phone. The first thing you ask them to do gets a decent response because it is easy and the moment is right. The second thing, thirty seconds later, is competing against the fact that they already put their phone down.

That is not a motivation problem you can fix by explaining better. It is the shape of attention on a live stream, and the only reliable answer is to ask for fewer actions rather than to ask more persuasively.

What vote-to-enter actually is

A poll with a prize attached. A viewer taps an option; the vote is counted and the same tap enters them in a draw. The card on your overlay says so — there is a line naming the prize, so nobody has to be told twice and anyone who joins mid-poll can see it for themselves.

How are we ending the night?

Ranked, no talking
5036%
36%
Chaos lobby
8964%
64%
Vote to enter — Steam key · Hades II
Scan to vote
P4KQ2M
kloot.gg/join
The poll and the prize on one card. A vote is the entry — there is no second thing to do.

The poll is the entry window

This is the bit worth understanding before you run one, because it is the design decision the whole feature rests on. The giveaway attached to a poll has no clock of its own — the poll’s life is the entry window. While the poll is open, votes are entries. When you close the poll, entries close with it.

A second timer racing the poll’s would be worse in the obvious way: it would close entries while people were still voting, and you would be explaining on stream why someone who voted is not in the draw. One window, one thing to explain.

What does not happen automatically is the draw itself. Closing the poll does not spin anything. You read the result out, do whatever you were going to do about it, and then run the draw when you are ready — because a draw is a moment you stage, and having it fire while you were still talking about the poll would be the wrong kind of surprise.

It changes what the poll is for

A poll on its own gets the people who care about the question. A poll with a prize attached also gets the people who care about the prize, and both groups end up voting on the same question — which does mean the result is now a mix of opinion and incentive. Worth being honest with yourself about when the question actually matters.

For "which game next", that is fine and probably an improvement, since more of the room is now expressing a preference. For a question where you genuinely need a clean read, run the poll without the prize and give the prize away separately.

How the winner shows up

Voters are anonymous by default, so the draw lands on a placeholder unless the voter has given a name — a device that has entered a Kloot giveaway before carries one, and anyone else can set one. It means the winner on your wheel is the name they chose for themselves, rather than a number, without anybody having had to make an account to vote.

And if nobody votes at all, nothing is spent: the poll and the draw are both refunded rather than counting against your allowance for a thing that never happened. That matters on a free or Creator plan, where a poll launched into a quiet moment and closed thirty seconds later would otherwise cost you two of the month’s allowance for no votes and no entries.

Say the rules once, at the start

A giveaway attached to a poll is still a giveaway, which means it still needs its terms said out loud: what the prize is, who can win it, and when it closes. The advantage here is that all three fit in one sentence, because the poll answers the third one — the draw is open for as long as the poll is, and the poll is on screen.

It also avoids the most common confusion in these segments, which is people asking whether they need to do something else as well. Answer it before it is asked. "Your vote is your entry, there is nothing else" is the whole explanation, and saying it means nobody spends the next two minutes typing to ask.

The written terms come with the page rather than from you. The entry page carries the official rules — the same generated text a standalone giveaway gets, with the platform’s required disclaimer in it — because a vote-to-enter campaign is a promotion and a promotion has to show its terms to the people entering it, not only to the person running it.

And the vote really is the only way in. The draw has a join code of its own, the way every giveaway does, but on a linked draw that code does not let someone skip the poll and enter directly: the entry is written by the vote, and nothing else writes one. That matters more than it sounds, because "vote to enter" stops being true the moment there is a second door.

What it does to the numbers

Expect the poll to get more votes than your polls usually do, and expect the draw to get more entries than your draws usually do. That is the point, and it is worth measuring on your own channel rather than trusting anyone else’s figure — including mine, which is why there is not one here.

The one number to watch is how many of the votes come from people who were not already in chat. If the answer is most of them, the prize did its job: it reached the part of the audience that watches without participating, which is the part every engagement feature is really aimed at, and the part no chat command has ever reached.

When to reach for it

Any time you were going to do both anyway. The end of a stream where you want a decision and have a key to hand out. A sponsor segment where the brand wants engagement and you want it to be painless. The moment after a big raid, where the room is at its largest and you have about ninety seconds before it settles — that is the worst possible time to ask anyone to do two separate things.

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Questions people ask

How does vote-to-enter work?
You attach a prize to a poll. Each viewer who votes is entered in a linked giveaway by the same tap, so there is no second code to type and no second thing to explain on stream.
When do entries close?
When the poll closes. The linked giveaway has no timer of its own — the poll’s life is the entry window, which avoids a second countdown closing entries while people are still voting.
Does the draw run automatically when the poll ends?
No. Closing the poll closes entries; you run the draw yourself when you are ready. A draw is a moment you stage, and firing it while you are still reading out the poll result would land it in the wrong place.
What name does the winner appear under?
The one they chose. Voting needs no account, so a voter is anonymous unless they have a name from a previous Kloot entry or set one themselves — and the wheel shows that name rather than a number.
Which plan includes vote-to-enter?
Creator and above, gated on the server rather than only in the interface. The free plan runs polls and giveaways separately, which works — it is the linking of the two that is the paid part.

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