Instagram Live has no giveaway feature, no chat bot ecosystem, and a comment stream that moves too fast to read. It also has promotion rules that most giveaway posts on the platform quietly break.
Yes, and Meta’s promotion guidelines apply. Entrants must release Meta and acknowledge the promotion is not associated with it, and you may not require people to share, repost or tag others. Entry needs no chat bot: put a join code on screen and viewers enter on their own phones.
You set it up here
It lands here — the real overlay
What you’ll build
A giveaway your Instagram Live audience can enter in one tap, with terms that satisfy Meta’s own promotion guidelines.
Meta’s promotion guidelines say a promotion must not require or incentivise participants to share it, repost it, or tag other people. That is the tag-a-friend giveaway, which is the single most common format on Instagram, and it is against the rules of the platform it is most popular on. Verified against Meta’s published promotion guidelines in September 2026.
Asking people to follow you is fine. Asking them to tag two friends is the part to drop.
Meta also requires that entrants release Meta and acknowledge the promotion is in no way sponsored, endorsed, administered by, or associated with it — the same shape of clause Twitch requires, and equally non-optional. You are responsible for the lawful operation of the promotion; Meta will not help you run it and says so.
A live comment stream is not a record. It moves faster than you can read, it is not exportable afterwards, and picking a winner from it means scrolling back through a wall of text on a phone. Whatever you do next, the entry should land somewhere you can actually count.
Kloot’s giveaway runs in a browser window you can share, or as an overlay if you stream to Instagram through OBS. Either way a short code and a QR are on screen, and viewers open it on their phone and enter in one tap — no chat command, no account, and nothing that depends on Instagram having a bot ecosystem, because it does not.
Read the code out as well as showing it. Instagram Live is watched vertically on a phone, often at arm’s length, and six characters are easier to hear than to squint at.
Kloot generates the terms from your giveaway’s settings — eligibility, the age limit, how the winner is drawn, who is running it — on every plan. It does not write Meta’s release clause, because Instagram is not one of the platforms it knows: the only platform-specific disclaimer it produces is Twitch’s. Paste Meta’s in alongside rather than assuming it is covered.
The draw happens on screen while people watch, and the winner gets a claim screen on their own phone rather than being asked to check their DMs. That matters more on Instagram than anywhere else, because "DM me to claim" is the exact shape of the impersonation scam that follows every giveaway on the platform.
Setup is done — this is the five-beat run, start to finish. You fire two keys; the overlay and your audience do the rest.
Press Launch on your deck the moment the stream is hot. A prize card drops onto your overlay with a QR code and a short join code — entry is open.
They scan the QR or type the code at kloot.gg/join — no account, no chat command, any platform. The entry counter climbs live while you keep playing.
When the timer ends — or you decide the room is ready — press Draw. The spin wheel takes over the overlay and spins for real. This is the hype beat.
The wheel lands and the winner’s name locks onto the card. If you pre-loaded prize codes, Kloot emails the winner their code the same second — no post-stream chasing.
Press once to clear the card off screen and you’re back to the game. If the prize was brand-funded, screenshot the result and export the entry list as clean proof for the sponsor.
A giveaway is a spike you control. The moments where it pays off most:
When: You just crossed a milestone and the chat is buzzing.
Why it works: Turns a number into a moment and rewards the exact people who got you there — the spike keeps them around.
When: A brand puts up the prize as part of a deal.
Why it works: You run it, export the entry list as proof of a real activation, and the sponsor sees measurable reach — easy to renew.
When: A big raid just landed on your stream.
Why it works: One-tap entry with no signup converts drive-by viewers into followers before they wander off.
When: A fundraiser, tournament, or one-off event.
Why it works: A prize drives donations and entries; an Event Pass covers full Pro for the day without a subscription.
Entry card, live draw, winner reveal — every preview below is the real overlay renderer your viewers watch, not a mockup.
Entry, opened — one tap for the whole room, on any platform.
Press Launch and this card drops onto your overlay: prize, live entry count, QR + short join code. Viewers are in before the hype dies — no bot, no “type !enter”, no account.
Deck key: Launch — opens entryThe hype beat — a winner picked in front of everyone.
Press Draw and the wheel takes center screen with every entrant on it. The room watches it slow down and land — a draw nobody has to take on faith, and the clip that gets shared after.
Deck key: Draw — spins the wheelThe payoff — winner locked in, prize already on its way.
The wheel lands and the winner’s name locks onto the card. If you pre-loaded prize codes, Kloot emails the winner theirs the same second — you never chase a DM after the stream.
Automatic — Kloot emails the prize codeThe entry card holds a corner while you keep playing; the wheel takes center screen only when you press Draw.
No. Meta’s promotion guidelines say a promotion must not require or incentivise participants to share, repost or tag others. It is the most common format on the platform and it is against the platform’s own rules. Verified September 2026.
A release of Meta by every entrant and an acknowledgement that the promotion is in no way sponsored, endorsed, administered by or associated with it. You are responsible for running the promotion lawfully — Meta states it will not assist you.
No, and it will not pretend to. It generates your rules from the giveaway’s settings on every plan, but the only platform-specific disclaimer it produces is Twitch’s. Add Meta’s clause yourself rather than assuming it is in there.
They scan a QR or type a six-character code into a page on their phone. Nothing is installed, no account is made, and it does not depend on the platform having a bot ecosystem — which Instagram does not.
The same Meta promotion guidelines apply, so everything above carries over. Worth knowing that Facebook’s dedicated Gaming Creator Program is being wound down through 2026, so treat it as a platform you can use rather than one to build on.
One overlay URL, one deck, every tool — set it up in minutes and run it from any device.
Free forever · Creator $99/yr or $15/mo · Pro $149/yr or $25/mo · Event Pass $9 for 3 days