Most streamers finish a giveaway knowing exactly one thing about it: how many people entered. That number cannot tell you whether the giveaway worked, because it cannot tell you how many people saw it and did not.
Compare who saw it with who entered, and look at how many of them were new to you. In Kloot the Impact panel on a finished giveaway shows views, unique devices, entry rate, where entries came from and how many entrants had never opened one of your giveaways before.
You set it up here
It lands here — the real overlay
What you’ll build
A per-giveaway read of who arrived, where from, how many were new, and what they did next — plus a 30-day view across every draw.
Every finished giveaway has a detail page, and the Impact section sits on it. It is measured by Kloot on the giveaway’s own join page rather than pulled from an analytics product, which matters for one practical reason: it counts the people who opened your entry link, including the ones who never came near your channel page.
The headline is three numbers — views, unique devices and entries — and the useful one is the ratio between the last two. A hundred entries from a hundred and ten people who looked is a giveaway that worked; a hundred entries from nine hundred is a prize nobody wanted or a form that asked too much. The rate is calculated against unique devices rather than views, because someone who reloaded three times has not become three-sevenths of an entrant.
A very high rate is worth a second look rather than a celebration: it usually means only people who already intended to enter ever saw the page.
Entries are attributed to the surface that sent them — the QR on your overlay, someone typing the code, your streamer page, a notify email, a Discord post, a link you copied. That breakdown is the one that changes what you do next stream, because it tells you which of your own surfaces is actually doing the work.
There is a "direct" bucket and it is usually large. It means a pasted link, which is a real way to arrive, not a measurement failure.
The panel counts how many entrants had never opened one of your giveaways before. For a sponsored activation this is the number the brand is buying, and for everything else it is the honest answer to whether a giveaway grew anything or entertained the people already there. Both are fine outcomes; they are just not the same outcome.
Follow taps, emails collected, and people who asked to be told about your next giveaway. These are the ones that compound — a giveaway that produced forty entries and twelve subscribers to your next one did more for you than one that produced eighty and none.
Two things, and both are deliberate. A giveaway you ran before this measurement existed shows its real entries and says "not measured for this giveaway" against reach, rather than printing a zero — a zero would be a claim, and a false one. And on the free plan the panel renders with invented numbers, blurred, labelled as sample data. It is showing you the shape of the thing, not your own figures, and it says so rather than letting you mistake one for the other.
The history index carries a rolling summary across every giveaway in the window, which is where a trend is visible and a single draw is not. Creator covers thirty days; Pro keeps all of it and exports to CSV if you want to put it beside something else.
Setup is done — this is the five-beat run, start to finish. You fire two keys; the overlay and your audience do the rest.
Press Launch on your deck the moment the stream is hot. A prize card drops onto your overlay with a QR code and a short join code — entry is open.
They scan the QR or type the code at kloot.gg/join — no account, no chat command, any platform. The entry counter climbs live while you keep playing.
When the timer ends — or you decide the room is ready — press Draw. The spin wheel takes over the overlay and spins for real. This is the hype beat.
The wheel lands and the winner’s name locks onto the card. If you pre-loaded prize codes, Kloot emails the winner their code the same second — no post-stream chasing.
Press once to clear the card off screen and you’re back to the game. If the prize was brand-funded, screenshot the result and export the entry list as clean proof for the sponsor.
A giveaway is a spike you control. The moments where it pays off most:
When: You just crossed a milestone and the chat is buzzing.
Why it works: Turns a number into a moment and rewards the exact people who got you there — the spike keeps them around.
When: A brand puts up the prize as part of a deal.
Why it works: You run it, export the entry list as proof of a real activation, and the sponsor sees measurable reach — easy to renew.
When: A big raid just landed on your stream.
Why it works: One-tap entry with no signup converts drive-by viewers into followers before they wander off.
When: A fundraiser, tournament, or one-off event.
Why it works: A prize drives donations and entries; an Event Pass covers full Pro for the day without a subscription.
Entry card, live draw, winner reveal — every preview below is the real overlay renderer your viewers watch, not a mockup.
Entry, opened — one tap for the whole room, on any platform.
Press Launch and this card drops onto your overlay: prize, live entry count, QR + short join code. Viewers are in before the hype dies — no bot, no “type !enter”, no account.
Deck key: Launch — opens entryThe hype beat — a winner picked in front of everyone.
Press Draw and the wheel takes center screen with every entrant on it. The room watches it slow down and land — a draw nobody has to take on faith, and the clip that gets shared after.
Deck key: Draw — spins the wheelThe payoff — winner locked in, prize already on its way.
The wheel lands and the winner’s name locks onto the card. If you pre-loaded prize codes, Kloot emails the winner theirs the same second — you never chase a DM after the stream.
Automatic — Kloot emails the prize codeThe entry card holds a corner while you keep playing; the wheel takes center screen only when you press Draw.
The Impact panel counts entrants who had never opened one of your giveaways before. It is the number worth watching, because entries alone cannot distinguish growth from your regulars entering again.
Because it ran before the measurement existed. It shows its real entry numbers and says the reach was not measured for that giveaway, rather than printing a zero — a zero would read as "nobody saw it", which is a claim nobody can make about it.
Somebody arrived with no tag on the link — almost always a pasted URL, in a Discord message or a chat. It is expected to be large and it is an honest bucket rather than a failure to measure.
You see the panel with sample numbers, blurred and labelled as a sample, so you can tell what it shows before deciding whether to pay for it. Real figures start on Creator, which covers thirty days; Pro keeps the full history and exports CSV.
No. It is counted by Kloot on the giveaway’s own entry page, so it measures the giveaway rather than the channel — including people who opened your link and never visited your channel page at all.
One overlay URL, one deck, every tool — set it up in minutes and run it from any device.
Free forever · Creator $99/yr or $15/mo · Pro $149/yr or $25/mo · Event Pass $9 for 3 days